We’re all doomed…
It is difficult to escape the media view of our impending doom. Whether the perceived cause is political, economic, climate, or an exotic cocktail of all three, the sentiment being portrayed is very clear: we should batten down the hatches and stand by for DOOM!
Markets, investors, businesses and consumers all react differently. These warnings of peril and uncertainty lead to caution (sensible) but the temptation is to become over cautious (dangerous) and we all need to balance risk against …