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Steering Change: How you can drive sustainable mobility and effective communication within your organisation
In navigating the transition towards sustainable mobility, we need people on board and moving in the right direction. In order to steer behavioural change, effective communication is the critical tool in connecting the ideas that land.
Our conversation with Fran Mobely, Associate Product Manager here at TripShift, sheds light on how clear, impactful dialogue can accelerate the shift towards more conscious mobility solutions.
Fran emphasises that “Communication is the crux of the whole journey. It’s one of the most important tools for the sustainable travel transition”. In this article, we explore how harnessing the power of communication can not only inform but also inspire individuals and organisations to embrace sustainable travel practices.
First Things First, What’s Sustainable Mobility?
Sustainable mobility can be defined as a mode of transportation or travel behaviour that minimises negative environmental impacts while maximising social and economic benefits. It encompasses transportation methods and practices that prioritise environmental sustainability, social equity, and economic viability.
For TripShift, sustainable mobility involves encouraging and facilitating modes of travel that reduce carbon emissions, promote energy efficiency, enhance public health, and improve overall quality of life. This includes options such as walking, cycling, the use of public transit, carpooling, and electric vehicles, among others, all aimed at creating a more sustainable and efficient transportation system.
Communication as the Catalyst for Change
When considering the ripple effect of impact, Fran explains how she likes to look through the lens of a three-tier system within organisations: sustainability champions inspiring engagement, engaging others through shared experiences, and the broader community embracing sustainable choices.
“Sustainability champions inspire engagement by leading by example and demonstrating the tangible benefits of adopting sustainable practices,” Fran explains. “Their passion and enthusiasm are contagious, motivating others to take action and become agents of change within their own spheres of influence.”
Engaging others through shared experiences is key to fostering a sense of community and collective responsibility. When individuals come together around a shared goal, they become empowered to effect meaningful change. This approach fosters a sense of collective responsibility and empowers individuals to contribute to the broader sustainability agenda. As more individuals embrace sustainable choices in their personal and professional lives, the impact reverberates outward, creating a culture of sustainability that transcends organisational boundaries.
Driving Direction Through Data
Movement data serves as a compass, guiding us towards conscious travel patterns. It’s about leveraging movement as a valuable asset in advancing our mission towards a future where there’s consciousness in every step.
It’s good to move – and employees need to move. What’s important is leveraging the power of movement data. For instance, the TripShift app gathers information to provide personalised insights and actionable recommendations to help users limit their emissions through mobility. By offering real-time data on travel patterns and emissions, TripShift empowers users to make informed decisions that align with their sustainability goals.
The integration of movement data into TripShift’s platform represents a paradigm shift in how we approach transportation. It’s not just about getting from point A to point B—it’s about doing so in a way that is mindful of the impact on our planet and future generations.
What’s in it for people?
The journey towards sustainable mobility is often influenced by a multitude of factors, with environmental benefits being just one piece of the puzzle. Recognising that people’s decisions are driven by considerations such as cost, time, accessibility, and convenience becomes crucial. To effectively engage individuals in sustainable commuting options, it’s essential to promote the significant personal benefits associated with these choices.
“Highlighting the significant cost savings associated with sustainable commuting options is so important, especially during a cost of living crisis. By cycling to work instead of driving or taking the tube, people can save up to £30 a week versus getting the tube or bus. For example, Forest bikes are everywhere and you can ride for ten minutes for free. The cherry on the top is that it’s carbon neutral.” Fran outlines. By framing sustainability in terms of personal benefits, organisations can effectively drive adoption and engagement.
By framing sustainability in terms of these tangible personal benefits, organisations can effectively drive adoption and engagement. By addressing people’s concerns about cost, accessibility, and convenience, they can create a compelling narrative that resonates with individuals and motivates them to embrace sustainable options.
Leading the Movement
In the context of sustainable mobility, “movement” symbolises more than just physical transportation; it represents a shift towards conscious travel choices. TripShift’s role is to leverage movement data to drive meaningful change in sustainability initiatives. By empowering individuals and organisations to make informed decisions, TripShift contributes to a future where mobility is both efficient and environmentally responsible.
By harnessing the power of communication and connecting people, ideas, and actions we can drive meaningful change, inspire collective action, and create a world where conscious mobility is a way for people and businesses to thrive.
Looking for a way integrate sustainable mobility into your business? Let’s chat.
