Data-Driven Sustainable Mobility – It’s The Future

Data in the Palm of Your Hands

April 25, 2024

We're data people. Mobility data is powerful, and harnessing it can deliver boundless outcomes which can excel your business.

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Data-Driven Sustainable Mobility – It’s The Future

When we see numbers, we get a sense of clarity and assurance. It’s human nature. That’s why we at TripShift are data people. Particularly, mobility data people. There are a few tricky things about mobility data – the complicated supply chains, disparate workforces, and logistical operations can make obtaining carbon data an overwhelming, resource-intensive task.

Scope 3 GHG emissions account for 80-95% of the total value chain of an organisation’s footprint. In curbing corporate footprints, mobility data is an essential part of emissions. Leveraging mobility analytics, we empower companies to make informed choices around their movement strategies, and it’s more important than ever before. 

As carbon taxation and legislation become more prominent, companies that take early action to optimise mobility will not only thrive through financial benefits, but also gain a competitive advantage.


Why ‘Seeing Data’ Drives Change?

Essentially, numbers translate complex situations into actionable insights, encouraging a more methodical and results-driven approach to decision-making. Quantitative data offers a tangible way to understand the magnitude of an issue, making the abstract more concrete. This in turn motivates action by providing clear metrics against which progress can be measured, setting specific goals, and making the impact of actions feel more immediate and significant. 

By providing precise data on travel emissions, we at TripShift transform the abstract concept of mobility emissions into clear, quantifiable targets. Our users can see the specific impact of their travel choices, which in turn, motivates them to opt for lower carbon alternatives and track their progress, which encourages accountability and continuous improvement, leading to more informed and environmentally responsible decisions. We all know this is the right thing to do, but beyond being a ‘good’ company, ignoring this essential data is likely to leave you in the dust. 


Staying Ahead of Carbon Taxation

Businesses across the UK and EU must navigate an evolving landscape of environmental legislation that has significant financial implications for carbon emissions. With the UK and EU’s ambitious targets to slash greenhouse gas emissions by 68% and 55% respectively by 2030, the cost of carbon is rising fast, impacting sectors directly exposed to carbon pricing mechanisms like the EU Emissions Trading System (ETS) and the UK ETS

As global carbon pricing mechanisms evolve, businesses with significant mobility operations face increased financial pressures and opportunities for sustainability enhancements. The introduction of the EU’s Carbon Border Adjustment Mechanism (CBAM) and the UK’s potential carbon leakage measures directly impact the cost of carbon emissions, making it essential for businesses to optimise their mobility strategies to minimise these costs. It’s an incentive to move better.


TripShift Data Empowering Savings and Decarbonisation

In a recent partnership with a leading technology company, we identified how their UK workforce were using electric vehicles and how through internally expanding this they could cut their annual carbon costs by over £11,000. This strategic move is a response to both the environmental impact of their operations and the rising costs associated with carbon emissions, proving that sustainability can go hand-in-hand with substantial cost savings.

We didn’t support their impact just through EVs. By breaking down the ratios of business travel and commuting modes versus their respective carbon footprints, we identified emissions hotspots and empowered them with the tools to target a 20% reduction in Scope 3 emissions by 2030. Strategic mobility changes such as these can significantly curb emissions, providing a robust foundation for their decarbonisation efforts and resource optimisation. 


Showing Off Your Data to Win Customers and Investment

 In today’s market, transparency isn’t just good practice—it’s a driver for both consumer and investor trust. Approximately 80% of consumers indicate that they are more likely to trust companies that substantiate their sustainability claims with publicly accessible data. Investors are also tuning in, with 83% incorporating sustainability information into their fundamental analysis. 

What TripShift offers businesses is a way to showcase their efforts. You might even be surprised by what we find out. For example, through a recent two month analysis, we showed our partners that 64% of their road mileage is via electric vehicles, making them 13 times more electrified than the rest of the UK – data they were sitting on, data that the world wouldn’t have known about. As a globally leading technology company, this offers a competitive edge through showcasing a company culture already thriving through decarbonised mobility.


TripShift’s Data Strategies Move Better

 So, now we’ve outlined why data is so important, here’s what we offer businesses through our data services. 

  • Daily Database Updates: By refreshing our database every 2 hours we ensure accuracy and reliability. Through staying updated with the latest data, the TripShift platform provides users with precise information about their travel options and emissions.

  • Seamless Integration: TripShift seamlessly integrates with any platform and data supplier, ensuring your data effortlessly flows to where you need it, facilitating a streamlined experience across all systems. With its flexible architecture, TripShift harmonises disparate sources, providing a centralised hub for your mobility data management needs.

  • Refinement of Algorithms: By continually refining our algorithms we ensure consistent improvement of carbon footprint calculations accuracy. This ensures that TripShift users receive accurate insights into the environmental impact of their travel choices.

  • Customisable Features: With personalisable features the TripShift platform allows users to register specific vehicles, such as electric cars or bicycles. This customisation ensures that our users receive tailored recommendations based on their individual preferences and modes of transportation.

  • Integration of New Technologies: By keeping pace with advancements in mobility technology, we ensure consistent integration of new solutions like electric scooters or micro-mobility options into their platform. This adaptability ensures that TripShift remains relevant and effective in a rapidly evolving mobility landscape.

At each step of our development, we prioritise maintaining high data quality to ensure the accuracy and reliability of impact assessments. We offer a way to harness and streamline complicated data processes, and we translate them with context, clarity, and purpose. 

Don’t Let Outdated Data Processes Leave Your Company in the Dust

You’ve got a lot on your plate, untangling wires to get the high quality data you need to thrive and decarbonise is the least of your worries. 

Enter TripShift. We don’t add complexity to the process, we add sophistication. If you’d like to learn more about how we can support your business, whatever size, get in touch with us


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